In Partnerschaft mit deutschen Netzbetreibern und Google etabliert der international führende Anbieter für Mobile Advertising ab sofort Rich Communication Service (RCS) basierte Kampagnen im digitalen und mobilen Werbemarkt

Achieving outstanding results for mega-brands’ campaigns.

MEF RCS WORLD - Day 1 Conclusion Panel

Kerstin Trikalitis, Co-Founder & CEO - Out There Media

Lynn Lester, Managing director - The Drum

Dario Betti, CEO – MEF Tim Atkinson, Business development manager/communications products and services EMEA – Google

Nick Martin, Co-Founder – Direqt

Katerina Matthaiou, product Innovation director - Upstream

«Ταυτόχρονα με την υγειονομική κρίση, υποφέρουμε από μια μεγάλη πανδημία, την ψευδή πληροφόρηση». Με αυτή τη φράση ο Andy Pattison, υπεύθυνος ψηφιακών μέσων του Παγκόσμιου Οργανισμού Υγείας (ΠΟΥ) περιέγραφε προ ημερών, στη διάρκεια ψηφιακού συνεδρίου, τις διαστάσεις που λαμβάνει η παραπληροφόρηση για την πανδημία του κορονοϊού και πως υπονομεύει τη συνολική προσπάθεια για αντιμετώπιση της ίδια της νόσου.

 MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana.

Η μεγαλύτερη διεθνής καμπάνια μέσω των κινητών τηλεφώνων του Παγκόσμιου Οργανισμού Υγείας για τον κορωνοϊό είναι «Μade in Greece». To «Gala» συνάντησε τις δύο Ελληνίδες που βρίσκονται πίσω από το φιλόδοξο εγχείρημα με το σημαντικό κοινωνικό αποτύπωμα.

Η περίπτωση της Κέρστιν Τρικαλίτη, CEO και συνιδρύτριας της εταιρείας Out There Media, μιας εταιρείας που ξεκίνησε από την Αυστρία και έφτασε να γίνει από τις κορυφαίες στον κόσμο πάνω στις διαφημίσεις μέσω κινητού, είναι από αυτές που σε κάνουν υπερήφανο όχι μόνο για την ελληνική καταγωγή της ομάδας αλλά και για το γεγονός ότι αυτή η χώρα έχει ανθρώπους που διαδραματίζουν πρωταγωνιστικό ρόλο παγκοσμίως στον τομέα της υψηλής τεχνολογίας.

Having long promised to enable operators and brands to increase subscriber engagement and create new revenue streams in an increasingly media-rich communications market, rich communications services (RCS) look set to make good on their promise and divert billions of dollars from digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the findings of a report by business messaging intelligence firm Mobilesquared.

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The report, RCS: The game changer the industry has been waiting for, published in association with Out There Media, highlights the comparative potential return on investment achieved by RCS and current digital banner advertising.

Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns, dramatically boosting mobile operator revenues.

Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the findings of a report by business messaging intelligence experts, Mobilesquared. Global brand RCS spend will be worth more than $52.2 billion by 2028, with mobile operators able to claim a significant portion of this revenue.

​Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and agencies, and OTM’s mobile operator partners.

“I am thrilled to join OTM as CEO Sub-Saharan Africa to further drive the business forward in Africa, grow sales and lead on strategy,” says Donald Mokgale, CEO, OTM Africa. “Advertising has been, and always will be key for all companies and given that Africa is a “mobile continent” there is a clear appetite for mobile advertising. I am eager to continue my professional journey and leverage my experience to deliver outstanding results for advertisers and our mobile operator partners across the continent” 

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

​Our CEO, Kerstin Trikalitis, was featured in CommsMEA highlighting how telcos can capitalise on data monetisation and mobile advertising opportunities in Africa. 

​Game changer.

“The Disney and McDonald’s campaigns[']…results were spectacular and prove the value of this new messaging channel for mobile customers and brands alike"

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Liz McCord, Principal Product Manager, Vodafone Group

​The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

​

Using the Vodafone network to facilitate the all new 2019 Lion King release and McDonald’s Rewards program RCS projects, the campaigns saw a 72% and 73% Read Rate (RR) respectively with a Conversion Rate of approximately 3%.  Engagement Rates were 44% with the McDonald’s campaign and up to 82% with the Lion King campaign, without the need for subscribers to leave the native messaging app on their phone.

Out There Media, Vodafone team for RCS offerings

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Global mobile advertising and data monetization specialist Out There Media (OTM) has announced a rich communications services (RCS) partnership with Vodafone Group.

​Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030.

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After a successful ‘There Are 17 Numbers That Can Change The World’ pilot campaign in Asia, Africa and the Middle East, OTI presented its methodology and findings to world leaders at the recent SDG Media Summit, at the United Nations HQ in New York. Based on the success of the initial campaign, which saw hundreds of thousands of engagements, a decision was made at the conference to roll the campaign out globally, with a target to reach 1 billion people.

​Philanthropic mobile tech group Out There Impact has created a new campaign in a bid to save the world by bringing people across the globe closer to achieving the UN’s Sustainable Development Goals.
 

Out There Impact's platform works by asking users to enter a number between 1 and 17 then offers practical, everyday solutions to bring them closer to achieving that goal as well as providing education and context on the meaning of the goals.

​Out There Impact (OTI), have announced how they plan to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030, through harnessing the power of mobile.

After a successful “There Are 17 Numbers That Can Change The World,” pilot campaign in Asia, Africa and the Middle East, the impact division of Out There Media, presented its methodology and findings to world leaders at the recent SDG Media Summit, at the United Nations HQ in New York.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.
 

MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising technology platform, Mobucks™ . Mobucks™ enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner.

MTN has just awarded a tender to Austrian advertising company, Out There Media (OTM) to bring ads to millions of mobile phones in 21 African countries where MTN has presence.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.
 

MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising technology platform, Mobucks™ . Mobucks™ enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner.

3 Amazing Lovely Mobile Awards for Out There Media campaigns in cooperation with Mindshare Asia Pacific. Gold for Unilever Vietnam (micro-targeting at scale with Pepsodent), Silver for Huawei Iraq (real data produces unreal results on mobile) and Dove Project Pearl, Indonesia (lead generation and sampling campaign)

Out There Media targeted 25 million females ages 15-55 across Indonesia with messaging and creative that varied depending on their phone type, ARPU, data plan and whether they lived in a small village or a large city.

“We are thrilled to announce our expansion into the MENA region and the incredible opportunity it provides not only for our brand and agency partners, but also the potential for mobile operators in the region to create additional revenue sources and build customer loyalty,” said Kerstin Trikalitis, CEO of Out There Media. “We look forward to building an all-star team in our Dubai offices to help grow our business in the region.

Accel Partners, DCM and Impact Venture Capital co-founder, Dixon Doll, has joined the board of directors and invested in Out There Media (OTM), one of the world’s leading mobile data monetization providers headquartered in Vienna, Austria. OTM is the creator of Mobucks™, a proprietary technology platform that connects the world’s leading brands and agencies with the largest mobile operators to run ‘micro-targeted,’ interactive mobile advertising campaigns at scale, leveraging unique deterministic consumer data.

“We are absolutely thrilled to be further recognized alongside Mindshare for this incredibly successful campaign,” said Kerstin Trikalitis, CEO of Out There Media. “To receive such accolades for this campaign and Out There Media is a real testament to the quality of the work being produced together with our clients and partners.”

Out There Media (OTM) together with Mindshare Vietnam and their “Spread the Love” campaign for Friso by Friesland Campina has been recognised as one of the Most Awarded Projects of 2016 in the recently released Lovely Mobile Report and Rankings.  The campaign also won Gold at the MMA’s Smarties Vietnam 2016 and was honoured in the ‘Relationship Building / CRM’ category.

Key highlights of The Lovely Mobile News Report were revealed during an exclusive, invite only party at the iconic El Born Centre de Cultura i Memòria in Barcelona, during the Mobile World Congress on February 28, 2017.

Brilliant work from Asia were celebrated at the International Awards show which showcases work done for Food and Beverage brands. Now in its 18th edition, this year’s The International Food and Beverage Creative Excellence Awards (The FAB Awards) took place at The Hurlingham Club in London.

It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and nearly 1.7 billion people using the device to access their social media accounts.

International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry.

Industry Leaders show their Commitment to Furthering the MMA Mission.
 

(LONDON, UK) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of nine new industry leaders to its EMEA Board of Directors serving for a two-year term with immediate effect. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities who along with the country council chairs represent businesses across Europe, the Middle East and Africa.

London, UK, 14th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013. 
The MMA EMEA board is also pleased to confirm that Kerstin Trikalitis, CEO of Out There Media, has continued in the role of chairperson.

In June 2012, Kerstin Trikalitis was appointed chairperson of the MMA EMEA board. She is the CEO of specialist mobile advertising agency Out There Media. The company boasts that its opt-in mobile advertising platform reaches 500 million mobile customers, via SMS and mobile Web, through partnerships with 40 mobile operators.

In June 2012, Kerstin Trikalitis was appointed chairperson of the MMA EMEA board. She is the CEO of specialist mobile advertising agency Out There Media. The company boasts that its opt-in mobile advertising platform reaches 500 million mobile customers, via SMS and mobile Web, through partnerships with 40 mobile operators. Out There Media is based in Vienna, Austria, with offices in Bulgaria, Germany, Greece, Malaysia, Philippines, Russia, Singapore, Ukraine and the US. Before joining the agency in 2008, Trikalitis was MD of WIN plc.

Out There Media presented ground-breaking results of their RCS campaigns for Unilever, the World Health Organization, and FilmOne Entertainment.

Alastair Campbell and Kerstin Trikalitis on Apple’s role in RCS.

Kerstin Trikalitis, Co-Founder & CEO - Out There Media
How global brands are harnessing the power of RCS with Out There Media.

Kerstin was invited to speak at the morning news show on the biggest Greek national TV channel (ERT1) about the largest global mobile messaging campaign in the fight against Covid-19 that we are running on behalf of the WHO.

OTM's 'Mobucks' technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with its 65m subscribers, nearly two times the reach of Facebook in Nigeria.

Η μεγαλύτερη διεθνής καμπάνια μέσω των κινητών τηλεφώνων του Παγκόσμιου Οργανισμού Υγείας για τον κορωνοϊό είναι «Μade in Greece». To «Gala» συνάντησε τις δύο Ελληνίδες που βρίσκονται πίσω από το φιλόδοξο εγχείρημα με το σημαντικό κοινωνικό αποτύπωμα.

The National Venture Capital Association (NVCA) today presented Dixon Doll with the 2021 Lifetime Achievement in Venture Capital Award. The Lifetime Achievement in Venture Capital Award recognizes venture professionals who have dedicated their professional lives to creating and building successful and highly competitive venture firms as well as portfolio companies that have made a significant contribution to the growth and success of the U.S. economy. 

Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the findings of a report by business messaging intelligence experts, Mobilesquared.

​

Global brand RCS spend will be worth more than $52.2 billion by 2028, with mobile operators able to claim a significant portion of this revenue.

​

The report, RCS: The game changer the industry has been waiting for, published by Mobilesquared in association with Out There Media, highlights the extremely poor return on investment achieved by digital banner advertising today – for every $1 million invested, just 0.1%, or $1,000 derives value for brands resulting in $999,000 being wasted by brands. If brands fail to divert budget to more impactful digital platforms like RCS, they stand to waste a staggering $70.7 billion on digital banner advertising in 2020 and an eyewatering $917.2 billion by 2028.

RCS is the new standard of messaging owned by global mobile operators around the world. Touted as SMS’ successor, RCS combines the best of two worlds; the reach, universality and targeting of messaging, with the richness and interactivity offered by existing messaging applications such as WhatsApp. This, all available directly from mobile users’ native messaging app, providing a trusted environment that turns messaging into an interactive, actionable, feature-rich and safe experience. What’s more, RCS is specifically designed for B2C engagement, making it an ideal communication channel for brands to drive purchases, cross-sell and upsell, solve customer queries, and maintain a two-way dialogue with their audience.

“The days of allocating billions of dollars to digital banner advertising must surely now be over,” said Kerstin Trikalitis, CEO and Co-Founder, Out There Media. “Committing so much money to such an ineffective digital channel, in view of changing consumer behavior, could serve to damage brand reputation, not enhance it. Brands need a compelling alternative to focus future investments – RCS is this alternative, and brands are starting to react.”

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president.

The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

Out There Impact will work with the Mandela Mile and its telco partners MTN and Vodacom to run a mobile messaging campaign targeting hundreds of thousands of users in Ghana and South Africa. Mobile users will receive a message with a link to a video of Shanthi Annan, Founder & Director of the Mandela Mile, inviting them join the Mandela Mile and register to the Step Up! virtual event on International Mandela Day.

​Out There Media is working with Mandela Mile and it’s telco partners MTN and Vodacom to run a mobile messaging campaign in Ghana and South Africa that will reach hundreds of thousands of mobile users and encourage them to take part in the event and walk a virtual mile towards a United Nations Sustainable Development Goal (SDG) of their choice.

​Η OutThere Impact αξιοποιεί τις δυνατότητες της κινητής τηλεφωνίας, για να προωθήσει τους 17 στόχους του ΟΗΕ για βιώσιμη ανάπτυξη.

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Η υιοθέτηση εκ μέρους του Οργανισμού Ηνωμένων Εθνών μιας λίστας 17 κρίσιμων για τη βιώσιμη ανάπτυξη στόχων (Sustainable Development Goals - SDG) ως το 2030, ήταν κάτι πολύ σημαντικό, τόσο σαν κίνητρο, όσο και σαν δράση, το 2015 όταν ξεκίνησε αυτή η ιδιαίτερα φιλόδοξη προσπάθεια.

​Mobile advertising and data monetization agency, Out There Media (OTM) announced on Friday, 18 October 2019, that it has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

​

According to the company, the deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s. Using the Vodafone network to facilitate the all-new 2019 Lion King release and McDonald’s Rewards program RCS projects, the campaigns saw a 72% and 73% Read Rate (RR) respectively with a Conversion Rate of approximately 3%.  Engagement Rates were 44% with the McDonald’s campaign and up to 82% with the Lion King campaign, without the need for subscribers to leave the native messaging app on their phone.

Successful Disney and McDonald’s campaigns herald new era for mobile network operators.

​

Out There Media (OTM), a global leader in mobile advertising and data monetisation, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

​

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

​Out There Media (OTM) is partnering with Vodafone Group for its Rich Communication Services (RCS) offering.

​

The deal follows two successful campaigns with The Walt Disney Company Africa and McDonald’s, run in partnership with media agency, OMD. The campaigns were executed via Vodafone to reach Vodacom customers in South Africa.

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“The Disney and McDonald’s campaigns run by Out There Media and Vodacom demonstrate the first large scale commercial RCS campaigns by big brands on the continent,” said Liz McCord, principal product manager at Vodafone Group. “The results were spectacular and prove the value of this new messaging channel for mobile customers and brands alike. RCS Business Messaging is the game-changer the industry has been waiting for.”
 

Nick Lane, founder and chief industry analyst at research firm Mobilesquared said the campaigns are a clear sign that major brands are taking RCS seriously and are starting to see the potential of the channel. “Using an advertising model will allow the RCS ecosystem, and mobile operators in particular, to tap into the $616bn [source: WARC] global advertising spend,” he said.

​Out There Impact (OTI) will be using mobile to help promote the United Nations’ (UN) efforts of spreading the Sustainable Development Goals (SDGs) by 2030. This follows the "There Are 17 Numbers That Can Change The World" pilot campaign – which ran in Asia, Africa and the Middle East.

OTI made the announcement while presenting its methodology and findings at the recent SDG Media Summit, at the United Nations HQ in New York.

The mobile campaign, ‘There Are 17 Numbers That Can Change the World’ has been created by Out There Impact, (a division of Out There Media) to help promote the United Nations’ Sustainable Development Goals.

The campaign asks users to select a number between one and 17, which correspond to specific goals, on their handsets. Selecting a number reveals how the user can help achieve them. The target is to reach one billion people. There are no data charges associated with the project and it can be accessed using legacy devices and smartphones.

Inspiring with her work, our CEO and Co-Founder, Kerstin Trikalitis, named as Global Mobile Leader 2019 by Lovely Mobile News.

Out There Media (OTM), a global leader in mobile advertising and data monetization, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group.

South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub.
 

The deal will see MTN, which operates in 21 countries throughout Africa and the Middle East, utilise OTM’s Mobucks mobile ad tech platform, which enables brands to connect and engage with consumers over their mobile phones in a targeted manner.

The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2017.

It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs.
 

Out There Media is among the "MOST AWARDED AGENCIES / MEDIA HOUSES OF 2017"

Inspiring with their work, our CEO and Co-Founder, Kerstin Trikalitis, and CCO and Co-Founder, Daphne Loukas, named as Global Mobile Leaders by Lovely Mobile News.

Kerstin Trikalitis, CEO of Out There Media said  “Our “micro targeting at scale approach” paid off: We reached 25 million users, in a highly targeted manner that made us achieve 31 times better results compared to industry benchmarks. We are delighted with this recognition.”

Dixon Doll steigt bei Out There Media ein. Das von Wien aus tätige Mobile-Advertising- und Mobile-Data-Monetarisierung-Unternehmen kann den Silicon Valley-Investor von der Ertragsdimension und Wachstumsdynamik seines Geschäftsmodells überzeugen. Doll bekommt im Zuge seines Einstieges bei Out There Media einen Sitz im Verwaltungsrat des Unternehmens. 

The Lovely Mobile Report and Rankings have listed Out There Media together with Mindshare Vietnam and their 'Spread the Love' campaign for Friso by Friesland Campina as one of the Most Awarded Projects of 2016.

The Lovely Mobile Report and Rankings compiled by our Editorial Team, has been formally released today, Friday 31st March!

The campaign reached over 25 million users with this micro targeted approach, with 31 times higher performance in terms of engagement and response rates than industry comparables.

Out There Media in partnership with Mindshare, Arcade and XL Axiata have won a Silver Award at the 18th International Food and Beverage Excellence Awards (The FAB Awards) in London for Wall's Unilever.

Kerstin Trikalitis, Jurorin bei den Mobile Lions im Rahmen der Cannes Lions und Gründerin von Out There Media, im Interview

Out There Media wins the Global Competitive Strategy, Innovation and Leadership Award by Frost & Sullivan

Kerstin Trikalitis, CEO of Out There Media and chairperson of the MMA board of directors, added: “Chris’ ethos of ‘get involved and get it done’ will be a real asset to the EMEA board, the local councils and the industry. His experience growing organisations through transformation and change will bring a new dimension to many of our plans and we look forward to working with him to implement our ideas.”

The Mobile Marketing Association (MMA) has unveiled a new EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June. The newly elected board members will join a number of existing board members, whose terms were not up for re-election. 

EMEA board members of the Mobile Marketing Association are weighing in on the future of mobile marketing and advertising in the new year. Not surprisingly, optimism abounds.

Η Out There Media κατέχει ηγετική θέση στον χώρο του Mobile Advertising (διαφήμιση μέσω κινητού τηλεφώνου) διεθνώς. Αξιοποιώντας την καινοτόμο τεχνολογία που έχει αναπτύξει, αναλαμβάνει πλήρως τη διαφήμιση μέσω κινητού τηλεφώνου για λογαριασμό των πελατών της, που είναι οι πιο γνωστοί διαφημιστικοί όμιλοι ή βιομηχανίες, καθώς και μεγάλες πολυεθνικές εταιρείες.

The Rich Messaging campaigns have been launched using OTM’s creative services and proprietary mobile advertising technology Mobucks™.

MEF RCS WORLD - Kerstin Trikalitis and Wayne Bishop on "Unlocking groundbreaking success with RCS for Unilever et al."

Under the partnership deal, MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana.

Out There Media (OTM), a global leader in mobile advertising, announced its partnership with MTN Ghana to provide digital advertising services for its customers.

OTM’s technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with its 65 million subscribers, nearly two times the reach of Facebook in Nigeria.

Out There Impact & World Health Organization: Unlocking the power of mobile messaging to fight the spread of COVID-19. Preliminary results of mobile messaging campaign.

The global advertising industry is in a difficult position. The COVID-19 pandemic has had an unprecedented impact on worldwide advertising spend this year, with investment predicted to drop by more than 11% compared with 2019 as companies in the hospitality and travel sector withdrew their advertising budgets almost overnight.

Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS messaging campaigns over the coming years, according to the findings of a new report by business messaging intelligence experts, Mobilesquared.

The report, RCS: The game-changer the industry has been waiting for, in association with Out There Media, highlights the extremely poor return on investment achieved by digital banner advertising today – for every $1 million invested, just 0.1%, or $1,000 derives value for brands resulting in $999,000 being wasted by brands.

If brands fail to divert budget to more impactful digital platforms like RCS messaging, they stand to waste a staggering $70.7 billion on digital banner ads in 2020 and $917.2 billion by 2028.

This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

​Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July.

​

Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president.

The partnership will see Out There Impact leverage its mobile messaging engagement platform to run a pro-bono campaign in Ghana and South Africa inviting the mobile users to take part in the virtual event on 18th July.

​Successful Disney and McDonald’s RCS campaigns herald new era for MNOs and marketing.

​

RCS, has taken a big step forward as Out There Media (OTM), a global leader in mobile advertising and data monetisation, partners with Vodafone Group for its Rich Communication Services (RCS) offering.

​The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

​Out There Media (OTM), a global leader in mobile advertising and data monetization, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.

​

The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands.

​Προκειμένου να γίνει γνωστό το μήνυμα για τους 17 στόχους βιώσιμης ανάπτυξης ο ΟΗΕ ανέθεσε στην Out There Impact, η οποία αποτελεί τμήμα της Out There Media, μία από τις πιο γνωστές εταιρείες παγκοσμίως στο χώρο της διαφήμισης μέσω κινητών τηλεφώνων, να «τρέξει» μία δοκιμαστική καμπάνια σε περιοχές της Ασίας, της Αφρικής και της Μέσης Ανατολής και πιο συγκεκριμένα στην Ινδονησία, το Ιράκ και τη Νιγηρία.

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Η καμπάνια είχε τίτλο «17 αριθμοί που μπορούν να αλλάξουν τον κόσμο» και, όπως ανακοινώθηκε στο πρόσφατο SDG Media Summit που διοργάνωσε ο ΟΗΕ, τα αποτελέσματα της ήταν εντυπωσιακά καθώς ανταποκρίθηκε το 81% των ανθρώπων που έλαβαν τα σχετικά μηνύματα στο κινητό τους. Η καμπάνια καλούσε τους παραλήπτες των μηνυμάτων να επιλέξουν έναν αριθμό προκειμένου να ενημερωθούν για έναν από τους στόχους της βιώσιμης ανάπτυξης.

​Out There Impact, the philanthropic unit of Out There Media is out with a new global mobile campaign for the United Nations designed to make consumers more aware of (and act on) the UN’s 17 Sustainable Development Goals.

The campaign targets mobile users asking them to choose a number between 1 and 17 and then providing information on the SDG that corresponds with the number selected.  Content also helps educate the receiver on how to achieve the goals.

There is a lot of talk about the need to change the world. There are a lot of people wondering about what they can do to help and feeling powerless at best and ambivalent at worst because they don’t know the answer.

Out There Impact, the philanthropic division of Out There Media, is providing the answer with a simple mobile facility, There Are 17 Numbers That Can Change The World, that anyone can use. Each of the numbers refers to one of the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. The campaign asks users to choose a number on their mobile to be provided with information about what they can do.

Οι συνεργασίες με την Vodacom και την MTN πρόκειται να ενισχύσουν την παρουσία της Out There Media στην Αφρική, η οποία θεωρείται από τις ταχύτερα αναπτυσσόμενες περιοχές του πλανήτη, με τη Μέση Ανατολή και την ανατολική Ασία να είναι δύο ακόμη περιοχές για τις οποίες υπάρχει έντονο ενδιαφέρον.

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Σημειωτέον ότι η ΟΤΜ έχει πλέον παρουσία και δραστηριότητες παγκοσμίως σε όλες τις ηπείρους.

MTN Group has enlisted Out There Media (OTM) to build it a digital advertising hub.
OTM is a mobile advertising and data monetization firm that uniquely links telecom companies with advertising space via its proprietary technology MobucksTM.

Austrian mobile advertising firm Out There Media (OTM) is to build a "digital advertising super hub" for South Africa's MTN Group.

The hub, which will serve MTN's customers in all of the 21 African countries in which the operator has a presence, will draw on OTM's Mobucks advertising platform. Mobucks seeks to enable brands to engage with consumers in a more targeted manner. The first mobile operator to launch digital advertising with OTM will be MTN South Africa, to be followed by Nigeria, Ghana and Uganda.

TJ Lightwala of Dubai-based Mindshare MENA talks about the impact that insights from telco data can have on marketing, and where the industry is headed.

Lightwala revealed the success of an Iraqi campaign spearheaded by Mindshare with partners Out There Media and ZAIN.. The campaign was focused on Huawei’s Iraq Eid Raffle campaign which leveraged geotargeting marketing strategies in the region.

Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards.

OTM’s first campaign in the region already yielded two awards – Gold and Silver – at the Mobile Marketing Association (MMA) Dubai Smarties Event for the “Eid Raffle” for Huawei in Iraq in collaboration with Mindshare.
This campaign has yielded extraordinary results due to OTM’s “micro-targeting at scale approach”, which allows brands and agencies to create campaigns with an exceptionally high ROI that typically exceed market averages by up to 30 times compared to industry benchmarks.

MarComm’s Magnificence is a series where we highlight the Magnificent from the Marketing, Design, Advertising and Communications Industries.

To kick things off we wanted to shine a spotlight on the leading ladies who, in their own way, are influencing a much needed change in the industry.

So here they are, our picks for 2017’s Magnificent Ladies:

Out There Media's proprietary platform enables mobile operators to monetize their data by connecting them with the world's leading brands via OTM's proprietary platform Mobucks(TM).

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VIENNA - Accel Partners, DCM and Impact Venture Capital co-founder, Dixon Doll, has joined the board of directors and invested in Out There Media (OTM), one of the world's leading mobile data monetization providers headquartered in Vienna, Austria. OTM is the creator of Mobucks(TM), a proprietary technology platform that connects the world's leading brands and agencies with the largest mobile operators to create 'micro-targeted,' interactive mobile advertising campaigns at scale, leveraging unique deterministic consumer data.

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Dr. Dixon Doll, recent founder of ImpactVC and original founder of Accel Partners and DCM, has been investing in and helping top entrepreneurs around the world realize their company building dreams for more than 35 years. As the founder of the VC industry's first telecom fund, and recent DirecTV board member, Doll brings invaluable experience for industry segments that OTM operates in - the intersection of telecom, mobile advertising, and data monetization.

Out There Media and Mindshare Vietnam's 'Spread the Love' campaign for FRISO Vietnam recognised as a Most Awarded Project for 2016. The campaign also won Gold at the MMA’s Smarties Vietnam 2016 and was honoured in the ‘Relationship Building / CRM’ category.

These women range from various backgrounds, yet, all have contributed to the mobile marketing industry.

Consistent CTR of 11%

501,100 moms reached (unique users)

13,781 moms completed the survey (unique leads)

An additional 4840 were reached through referrals (viral effect)

Conversion KPI exceeded industry average KPI and initial KPI set by the brand by 18 times!

The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognized in the “Mobile Marketing Effectiveness” category rewarding superior targeting in mobile marketing via the intelligent use of data which engaged 25 million consumers and led to a sales increase of 60%.

After spending five full days with some of the most prominent names of the marketing business, who specialize in mobile, Out There Media’s Co-Founder and CEO, Kerstin Trikalitis, is delighted with the kind of work that came from Asia Pacific in the Mobile Lions category. There were a total of 1200 entries for Mobile at the Cannes Lions International Festival of Creativity 2014. The jury brought this down to 600 in the first day, then to 300 and then to a shortlist of just over 110 entries. 

EMEA BOARD OF DIRECTORS

The Mobile Marketing Association has named six members newly elected to its EMEA board of directors for 2013 who will join the organizations existing management team.

“I’m very excited about this new role and in particular, having the opportunity to have an increased role in driving mobile forward. The new board is full of fantastic companies and extremely experienced individuals from across the mobile ecosystem and the EMEA region. Having such companies and individuals involved, is testament to the pivotal role of the MMA as a powerful force in leading the global mobile marketing industry forward through the creation of critical industry standards, thought leadership and education.” said Kerstin Trikalitis, CEO of Out There Media and MMA EMEA chairperson.

Predictions from the MMA EMEA board of directors

Ο χρήστης καταχωρεί προαιρετικά κάποια δημογραφικά στοιχεία και πληροφορίες για τα ενδιαφέροντά του, λαμβάνοντας στη συνέχεια στοχευμένα διαφημιστικά μηνύματα στο κινητό του τηλέφωνο, με ειδικές προσφορές και εκπτώσεις σε προϊόντα και υπηρεσίες.