Kicking off with a successful campaign for Ovi by NOKIA
 
Kiev, London and Athens, December 16, 2009 – Out There Media, the international leader in Mobile Advertising, announces the signing of a partnership agreement with MTS, a leading mobile operator in Ukraine with a customer base of 17.74 million mobile subscribers and a 32% market share. The agreement enables MTS to offer targeted Mobile Advertising, through Mobucks™, the multi-channel Mobile Advertising marketplace technology developed by Out There Media. Out There Media is also responsible for monetization, sales, business development and operations support, within the partnership agreement. It is estimated that Out There Media now has access to more than 40 million mobile phones in Ukraine, which corresponds to over 80% of the country’s total mobile subscriber population.
 
The first joint mobile advertising campaign went live in the beginning of November and was for Ovi by NOKIA, a portal offering online resources and tools to NOKIA users. The campaign objective was to drive WAP users to the Ovi.com website through mobile banners and targeted SMS and WAP push, in order to register and exchange details, back-up their phone data, and download useful content. The sophisticated targeting capabilities of the Mobucks platform enabled the campaign to be displayed to NOKIA users only, ensuring zero wastage for the client. The campaign ran over a period of six weeks on the MTS homepage, as well as on MTS-themed pages like Music, Downloads and Games, and registered a click-through rate that approached 10%.
 
Ted Lelekas, Vice-President of Communications at Out There Media, commented: “We are very excited to announce our agreement with MTS, a leading mobile operator in Ukraine and a valuable partner, with whom we delivered a fantastic Mobile Advertising campaign as a kick-start of our relationship. Out There Media now has access to over 80% of the total mobile subscriber base in Ukraine and is therefore on target to deliver on its promise to drive the Mobile Advertising revolution in this exciting market”.
 
Ivan Griga, Head of Marketing Communications at MTS, commented: “We are very happy to be partnering with Out There Media, thus positioning ourselves in the forefront of a new day in advertising. Our first joint effort for Ovi by NOKIA is a very positive indicator of the bright prospects that face our partnership in the future, and we are looking forward to working with Out There Media in shaping the future of the advertising sector in Ukraine”.
 

About Out There Media:
Out There Media is an international leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Athens, Los Angeles, Kiev, Sofia and Singapore. Today Out There Media has partnership agreements with 16 network operators across 15 countries and reaches nearly 120 million subscribers – out of which approximately 45 million are exclusive – via its multi-channel mobile advertising marketplace technology, Mobucks™. Mobucks is a cross-operator, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. The company’s website can be found at www.out-there-media.com. 
 
About MTS:
The MTS Ukraine network covers more than 97% of Ukraine territory where 99% of the population live. The company serves 17.74 million subscribers. MTS Ukraine owns licenses for providing mobile (GSM 900/1800, CDMA-450), fixed, toll, and long-distance communication services, and provides international roaming services on five continents. MTS Ukraine is a wholly owned subsidiary of Mobile Telesystems (MTS) (NYSE: MBT), the largest mobile operator in Russia and the CIS. Together with its subsidiaries, MTS provides services to more than 97.16 million subscribers. The 82 regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, where MTS and its subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. The Company’s shares are listed on the New York Stock Exchange since June, 2000.