Source: Cosmote Press Office
 
Athens, December 3rd 2009
 
COSMOTE announced today its dynamic entrance to the mobile advertising market through the launch of its Mobile Advertising service.
 
With the world of the customer in mind, COSMOTE, through Mobile Advertising, is creating a truly targeted communication medium for companies and advertisers and offers its customer base the opportunity to be informed about new products, services and offers.
 
The service will be launched within the first quarter of 2010 and will initially be available to the public through “COSMOTE my view”. The rest of the company’s channels (SMS, MMS, Mobile Broadband, etc) will soon be developed, aiming at putting forward an end-to-end, cross-channel advertising medium.
 
COSMOTE Mobile Advertising service is implemented in cooperation with “Out There Media”, with specialisation and expertise in related services across Europe, which is responsible for managing the advertising space as well as B2B communication, following the high standards set by COSMOTE.
 
Out There Media CEO, Mrs Kerstin Trikaliti commented: “Our cooperation with COSMOTE is of strategic significance for the sector as a whole and signals a new chapter for the development of Mobile Advertising in Greece. We look forward to a successful and fruitful cooperation”.
 
“Taking advantage of our leading market position, we launch a new, dynamic advertising platform, offering our customers complete information on products and services of their interest, as well as an ideal marketing medium for advertisers and companies alike. The development of mobile advertising is expected to further contribute to COSMOTE revenue growth” COSMOTE Group CEO  Mr Mihalis Tsamaz noted.